未来两三年,中国传媒业的变化、洗牌的程度可能会比过去十年还大。无论是从资本逻辑的角度、产业的发展,还是政策面的可能性来看,未来两三年都是中国传媒业最值得关注的两三年。现在中国媒体处在一个临界点,也就是说,处在一个将变未变的关键点上。这种洗牌就是跨媒体合作和跨地区市场的扩张,而资本市场将对传媒业产生越来越大的影响。中国媒体面临的一个必然选择是进入资本市场,最大限度地筹集和盘活资金,实现超常规发展,形成大规模的多媒体、跨媒体传媒集团,巩固和加强在舆论领域的主导地位。今后几年是中国传媒业变化最大的时期。变化之一就是传媒集团由现在“系列化”搭建变成“一体化”搭建,也就是跨媒体,把电视、广播、报纸、出版社、网络联合起来,多层面运用社会资源。跨媒体集团会打破旧的行政区划对传播市场的限制,这样就会形成更大范围内的市场竞争,形成大媒体之间的重新洗牌,出现更大规模的集团 In the next two to three years, changes in the media industry in China may be more reshuffling than in the past decade. Whether in terms of capital logic, industrial development or the possibility of policy, the next two to three years are the most noteworthy places in the media industry in China in the next two or three years. Now the Chinese media is at a critical point, that is, at a key point that will remain unchanged. Such shuffling is cross-media cooperation and expansion across regional markets, and capital markets will have a growing impact on the media industry. An inevitable choice faced by the Chinese media is to enter the capital market, maximize the mobilization and activation of funds, realize unconventional development, and form a large-scale multimedia and cross-media media group to consolidate and strengthen its dominance in the field of public opinion. The next few years will be the period of greatest change in the media industry in China. One of the changes is that the mass media group has been transformed from “serialization” to “integration”, that is, cross-media. Television, radio, newspapers, publishing houses and the Internet are united to make use of social resources at various levels. Cross-media groups will break the restrictions imposed by the old administrative divisions on the communications market. This will lead to a wider scope of market competition, a reshuffle between big media and a larger group