出版时间:2013年11月出版社:清华大学出版社《懂报表比会营销更重要》从本源与经营的角度阐述了财务报表的相关知识,通过简单易懂的解释和经典的案例应用,旨在帮助学习者提高财务素质与财务技能。本书可作为企业经营者、中高层管理者、投资者提高财商以及财务人员提升财务管理水平的参考用书。在中国,很大一部分的企业经营者,尤其是中小企业主,一般都认为会计只是一个记记账、报报税的工作而已,根本不 Date of publication: 2013 年 11 月 Press: Tsinghua University Press “Understand reports will be more important than the marketing” from the source and operating point of view elaborated the financial statements of knowledge, through easy to understand explanation and classic case application, purpose In helping learners improve financial quality and financial skills. This book can be used as a business manager, senior management, investors improve financial and financial personnel to improve financial management reference book. In China, a large part of business owners, especially small and medium-sized business owners, generally think that accounting is only a matter of keeping accounts and reporting the tax, but not at all