一个大创意,你可能不会感觉到它的大,它可能只是一个简单的想法,但它能激起人们思想的火花,并在自己的生活中找到共鸣。找到“大”创意今年的Direct Lions参赛作品评选真的是妙趣横生。评审中,我们认为,一个好的作品必须要体现出“大”创意,比如说这个创意可以在所有的媒介中都得到很好的运用。如果一些创意无法在广播、印刷、电视这样的媒介上充分发挥,那么这样的创意就不具备我们所说的“大”。 A big idea that you might not feel it’s big, it might just be a simple idea, but it can spark people’s minds and find resonance in their own lives. Find “Big ” Creative This year’s Direct Lions entries is really fun. In the review, we think that a good work must embody the idea of ​​“big”, for example, the idea can be well used in all media. If some ideas can not be fully played on media such as radio, printing and television, such ideas do not have what we call “big.”