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【Abstract】Nowadays， the environment for college students to start a business is improving. Firstly， there is the support of national policies， then there is also the environment of e-commerce， which is an opportunity worthy of entrepreneurs in college to grasp. This paper， based on the characteristics of college students’ entrepreneurship， analyzes its general mode under the e-commerce environment， and then puts forward some measures to solve the low success rate of college students’ entrepreneurship.
【Key words】characteristics; entrepreneurial mode; success rate
【作者簡介】Li Zhuang， Canvard College of Beijing Technology and Business University.
In recent years， the employment problem of college students has become more and more serious， so the Chinese government proposed a policy of encouraging college students to start their own business with freestyle to improve the employment rate of college students. As the Internet technology is closely linked with all walks of life， e-commerce came into being， and staring a business based on e-commerce environment has become the mainstream of college students’ entrepreneurship.
The entrepreneurial group of college students refers to college students and recent graduates， which restricts the conditions for college students to start a business. College students have academic requirements and need to complete their learning tasks， so it is impossible for them to devote all their energy to start a business. The life experience for majority of college students is plain and simple， and they have few personal relationships， so their targeted customers are school teachers and students as well as people nearby. However， college students have low consumption ability and limited financial resources， and most of their pocket money comes from the support of their family. That means the form of college students’ entrepreneurship is low-cost and small-scale .
There are a variety of transaction modes in e-commerce， among which B2C， O2O and C2B2C are the three most widely used in college students’ entrepreneurship.
（1） B2C （business to customer）
B2C mode is widely used in Taobao. Taobao， an online-shopping platform in China， owns many businesses， and consumers can directly trade with them from it. Because of the success of Taobao， college students who want to start a business achieve their goal by opening an online store， becoming an efficient way. It is a common phenomenon for college students to start their own business with Taobao. （2） O2O （online to offline）
There are many cases of O2O mode， such as previously popular ofo sharing bicycles， online payment by scanning quick response code for
【Key words】characteristics; entrepreneurial mode; success rate
【作者簡介】Li Zhuang， Canvard College of Beijing Technology and Business University.
Introduction
In recent years， the employment problem of college students has become more and more serious， so the Chinese government proposed a policy of encouraging college students to start their own business with freestyle to improve the employment rate of college students. As the Internet technology is closely linked with all walks of life， e-commerce came into being， and staring a business based on e-commerce environment has become the mainstream of college students’ entrepreneurship.
1. The characteristics of College students’ Entrepreneurship in Campus
The entrepreneurial group of college students refers to college students and recent graduates， which restricts the conditions for college students to start a business. College students have academic requirements and need to complete their learning tasks， so it is impossible for them to devote all their energy to start a business. The life experience for majority of college students is plain and simple， and they have few personal relationships， so their targeted customers are school teachers and students as well as people nearby. However， college students have low consumption ability and limited financial resources， and most of their pocket money comes from the support of their family. That means the form of college students’ entrepreneurship is low-cost and small-scale .
2. The selectivity of entrepreneurship mode
There are a variety of transaction modes in e-commerce， among which B2C， O2O and C2B2C are the three most widely used in college students’ entrepreneurship.
（1） B2C （business to customer）
B2C mode is widely used in Taobao. Taobao， an online-shopping platform in China， owns many businesses， and consumers can directly trade with them from it. Because of the success of Taobao， college students who want to start a business achieve their goal by opening an online store， becoming an efficient way. It is a common phenomenon for college students to start their own business with Taobao. （2） O2O （online to offline）
There are many cases of O2O mode， such as previously popular ofo sharing bicycles， online payment by scanning quick response code for