贝塔斯曼走了。先是关闭门店,后是全线停业。十三年惨淡经营,戛然而止。望着传媒巨头渐行渐远的背影,我一直在思索一个问题:究竟哪一步是败着?报纸上已经有不少评论,不了解中国图书市场啦,没有进军网络销售啦,内部管理混乱啦,每一条都值得认真总结。这里,还想换一个视角,补充一点个人的看法。 Bertelsmann is gone. First, close the store, after the closure of the entire line. Thirteen years of dismal management, abrupt end. Looking back at the long-awaited media giants, I have been pondering the question: which step is defeated? Newspapers already have many comments, do not understand the Chinese book market friends, not to enter the network sales, internal management chaos Each one deserves serious summation. Here, also want to change a perspective, to add a little personal opinion.