习近平总书记指出,要推动中国制造向中国创造转变,中国速度向中国质量转变,中国产品向中国品牌转变。品牌是企业参与市场竞争的价值资源,是衡量国家整体经济实力的重要标志。面对经济全球化浪潮,拥有有多少知名品牌、优秀品牌,折射出一个国家在世界经济舞台的核心竞争力,也反映了一个民族在发展、变革和开放中的精神风貌。今天的中国已经跃居全球第二大经济体、第一货物贸易大国和主要对外投资大国。同时, General Secretary Xi Jinping pointed out that it is necessary to promote changes made by China in manufacturing to China, changes in the speed of China to that in China, and changes of Chinese products to Chinese brands. Brand is a valuable resource for enterprises to participate in market competition and is an important indicator to measure the overall economic strength of the country. Confronted with the tide of economic globalization, the number of well-known brands and excellent brands that owns have shown the core competitiveness of a country in the world economic stage and also reflected the spiritual outlook of a nation in its development, reform and opening up. Today, China has leapt to the second largest economy in the world, the largest trading power of goods and the major foreign investment country. Simultaneously,