由于《旅游规划》是应用型高校旅游管理专业中较为重要的课程内容,在教学的过程中,教师应该根据旅游实践构建教学环节,充分展现整个课程的开放性、市场性及创新性。文章在研究的过程中,将《旅游规划》作为研究的重点,对网络视频材料教学方式的探究进行了系统性的分析,旨在提升应用型高校旅游教学内容的专业性。 As tourism planning is one of the more important courses in tourism management major of applied colleges and universities, during the teaching process, teachers should construct teaching links based on tourism practice and fully demonstrate the openness, marketability and innovation of the entire curriculum. In the process of research, the article takes “tourism planning” as the research focus and systematically analyzes the exploration of online video material teaching methods, aiming to improve the professionalism of tourism teaching content in applied colleges and universities.