论文部分内容阅读
在时代快速发展的今天,广告设计作为大众传媒的一种方式起着非常重要的作用,广告是在用一种特殊的视觉语言来传递信息和表达观点,在广告设计中主要体现的是对图像、文字、色彩、版面、图形等元素的合理表达,结合广告媒体的使用特征在计算机上通过相关设计软件,来为其实现表达广告的目的和意图,如今广告业的发展状况反映了经济活动的冷热,同时也受到了经济活动的影响。当然在广告设计中有很多的表现方式和手法,哪种方式更能触发人们的兴趣,能够在大众脑海中留下深刻的印象,长久地被记忆,这都是值得我们去思考的问题。
In the era of rapid development today, advertising design as a way of the mass media plays a very important role in the advertising is to use a special visual language to convey information and express opinions in the advertising design is mainly reflected in the image , Text, color, layout, graphics and other elements of the rational expression, combined with the characteristics of the use of advertising media on the computer through the relevant design software to achieve its purpose and intent to express advertising, the development of the advertising industry now reflects the economic activity Hot and cold, but also affected by economic activity. Of course, there are many ways and means of expression in advertising design. Which way can trigger more people’s interest, impress people in the public mind, and long-term memory are all problems that we should think about.