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国民经济是广告业的基础,回顾2009年的中国广告市场肯定离不开“危机”的影响,而展望2010年则离不开“回暖”的预期。自2008年四季度以来,人们最关注的莫过于席卷全球的金融危机对中国经济的影响,而传媒广告业则更关心经济下行对广告的影响。进入下半年,中国经济开始走上了回暖之路,企稳向好的基础逐渐稳固。经济的回暖也带动了广告业的复苏,在极其困难的危机环境下,中国广告业不仅挺过来了,而且有可能实现两位数的增长。
The national economy is the basis of the advertising industry. It is certain that the Chinese advertising market in 2009 will definitely be inseparable from the impact of the “crisis”, and the outlook for 2010 will not be separated from the expectation of “warming up”. Since the fourth quarter of 2008, people are most concerned about the impact of the global financial crisis sweeping the Chinese economy, while the media advertising industry is more concerned about the impact of the economic downturn on advertising. In the second half of the year, the Chinese economy began to embark on the road to recovery, and the stable and stable foundation has gradually stabilized. The recovery of the economy has also led to the recovery of the advertising industry. In the extremely difficult crisis environment, the Chinese advertising industry has not only survived, but is also likely to achieve double-digit growth.