中国企业是在摸索中走入市场经济的,因此企业经营者的思维注定会带有许多难以控制的不确定因素。这反映在市场上,就是中国品牌的大起大落。在外资品牌强烈的市场冲击下,尽管许多中国品牌忍痛而黯然地退出了市场,但总有一群不屈不挠的人,在为中国企业与品牌的生存而呕心沥血。 Chinese enterprises are groping into the market economy, so business managers are bound to have many uncontrolled uncertainties. This is reflected in the market, is the ups and downs of the Chinese brand. Under the strong market impact of foreign-funded brands, although many Chinese brands reluctantly and sadly withdraw from the market, there are always a group of indomitable people who devote themselves to the survival of Chinese enterprises and brands.