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流通产业组织创新以企业创新为基础,是企业群体的创新,企业群体的创新是激励企业创新的重要环境因素,也是提高一国整体创新能力的中间目标。在流通业中,仅有技术创新、制度创新是不够的,流通组织创新的关键是流通企业营销创新和文化创新。
The innovation of the circulation industrial organization is based on the enterprise innovation, which is the innovation of the enterprise group. The innovation of the enterprise group is an important environmental factor that stimulates the innovation of the enterprise. It is also an intermediate goal of improving the overall innovation ability of a country. In the circulation industry, only technological innovation and institutional innovation are not enough. The key to the innovation of circulation organization is the marketing innovation and cultural innovation of circulation enterprises.