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广告学是多学科交叉,且综合性较强的专业。从教学角度上讲要进行科学有效的教学首要任务是必须进行逻辑性、多维化的课程梳理,在该过程中重点研究课程与课程之间的关系,知识点与知识点之间的关联,以及专业方向之间的联系与区别,为教师提供明确的教学角度与出发点,合理的应用专业相关案例进行系统教学,从而为学生明确专业方向和未来的职业规划。
Advertising is a multidisciplinary, comprehensive and strong professional. From the teaching point of view, to carry out scientific and effective teaching is the primary task must be logical, multidimensional curriculum combing, in the process of focusing on the relationship between curriculum and curriculum, the relationship between knowledge points and knowledge points, and Professional direction and the difference between the contact for teachers to provide a clear point of view and starting point, the appropriate application of professional cases related to systematic teaching, so as to clear the professional direction for students and career planning.