名牌战略问题,已成为社会关注的一个焦点,怎样实施名牌战略?实施名牌战略与实现“两个根本转变”,促进经济发展是什么关系?实施名牌战略在地方经济工作中应如何定位?这是人们正在思考、探讨并渴求回答的问题。今年5月和6月,市人大财经委员会兵分两路,对大江南北的青岛、大连、柳州、株洲等城市进行了重点考察。这几个城市实施名牌战略的经验及其带来的巨大效应,给我们留下了深刻印象,同时也给我们带来了思考与启示。一、不断强化名牌意识是企业发展壮大的必由之路柳州和株洲的经济工作者,用一句形象的话,表达了他们对名牌的深刻认识与理解。这就是:“市场是海,企业是船,名牌是帆。”我们在考察时,青岛报纸上正在开展“生死攸关话名牌”的大讨论,青岛人高赡远瞩地提出一个响亮 The brand strategy issue has become a focus of social concern. How to implement a brand strategy? What is the relationship between the implementation of brand strategy and the realization of “two fundamental changes” and the promotion of economic development? How should the implementation of brand strategy be positioned in local economic work? This is People are thinking, discussing and eager to answer questions. In May and June of this year, the Municipal People’s Congress Finance Committee divided its troops into two branches and carried out major investigations on major cities such as Qingdao, Dalian, Liuzhou and Zhuzhou. The experience of the implementation of the brand strategy in these cities and the tremendous effects they brought have left a deep impression on us, and also brought us thoughts and inspirations. I. Continuously strengthening brand awareness is the only way for the company to grow and develop The economic workers in Liuzhou and Zhuzhou express their profound knowledge and understanding of famous brands with a single image. This is: “The market is the sea, the company is the ship, and the famous brand is the sail.” During the inspection, the Qingdao newspapers were engaged in a big discussion of the famous brand of life and death, and the Qingdao man Gao Yuan proposed a loud and loud tone.