在一般企业中 ,与广告工作有关系的人员大致分为三个层次 ,即 :企业主管、广告主管、广告执行。在出版社 ,这三个层次的人员不外乎就是社级主管领导、广告部门负责人和媒体的广告操作人员。他们分别在广告的宏观决策、专业组织和具体实施方面担负着不同的角色。本文所要说明的 In general enterprises, there are roughly three levels of personnel involved in advertising work, namely: business executives, advertising executives, and advertising executives. In the press, these three levels of personnel is nothing more than the head of the community level, the head of the advertising department and the media advertising operations staff. They each play different roles in macro-decision-making, professional organization and implementation of advertising. This article will explain