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包装设计是在理性、抽象的逻辑思维与感性、具象的形象思维的指引下,运用适当的设计语言达到具体目标的创作过程。文章从逻辑思维与形象思维在包装设计中的运用出发,通过理论与案例的结合,揭示两种思维方式在包装设计流程中的具体表现;并提出包装设计者通过有益的探索与经验总结,在设计过程中综合运用逻辑思维与形象思维,以便创作出更优秀的包装作品,并对将来的设计实践道路发展有所助益。
Packaging design is in the rational, abstract logical thinking and sensual, concrete thinking under the guidance of the image, the use of appropriate design language to achieve the specific goal of the creative process. Based on the application of logical thinking and image thinking in packaging design, the article reveals the concrete manifestation of the two ways of thinking in the packaging design process through the combination of theory and case. It also proposes that the packaging designer, through beneficial exploration and experience summary, During the design process, we should make use of logical thinking and image thinking in order to create better packaging works and to be helpful for the future development of design practice.