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原材料价格上涨、员工工资成本增加,场地租金上涨,行业产能过剩……近段时期,国内许多行业高成本、低效益运行特征日益突出,生产经营进入“微利时代”。有人说,这是国际金融危机持续发酵、欧洲主权债务危机导致全球市场需求低迷的一个特殊阶段。也有人说,微利时代的到来是客观规律,它不是特殊面目,相反,恰恰是经济生活的本采面目,而且利润走低是一个行业发展成熟的表现。微利时代是大浪淘沙的时代,不少中小企业正在经受着生与死的考验。如何在高成本中盈利?如何在市场波动中创造商机?中小企业微利时代如何进行成本控制呢?
In the recent period, the characteristics of high cost and inefficient operation of many industries in China have become increasingly prominent, and the production and operation have entered the era of “meager profit”. Some people say that this is a special phase in which the international financial crisis continues to be slumped and the European sovereign debt crisis has led to a sluggish global market demand. Others say that the advent of a meager profit era is an objective law. It is not a peculiar one. On the contrary, it is the very essence of economic life. And the fact that profits are falling is a manifestation of a mature industry. Milestone era is the era of ebb and flow, many small and medium enterprises are experiencing the test of life and death. How to profit in high cost? How to create business opportunities in the market volatility? How to control the cost of small and medium-sized SMEs?