现在越来越频繁地谈到“创意”这两个字。我们常常在创作的时候希望自己的作品与众不同,但是与众不同还不能被定义为创意。“创意的精髓在于事物的连结。我们必须深悟事物的本身,找出事物之间可能连结的方式。”往往需要我们在过程中去突破一种习惯的思维,争取更多的可能性。记得赖声川导演说过一句话:创意的勃发与完成来自生活的修为,与自己沟通是培养创意的基本规范。有时候创作上会突然卡住,是遵循传统、保险的方式, Now more and more talk about “creative ” these two words. We often want our work to be different at the time of writing, but being different can not be defined as creative. “The essence of creativity lies in the connection of things, and we must understand the things themselves and find out the ways in which things may be linked.” Often we need to break through a habitual thinking and strive for more possibilities in the process . I remember Lai Shengchuan director said a word: the thriving and creative completion of life from the cultivation of communication with myself is to develop the basic norms of creativity. Sometimes the creation will suddenly stuck, is to follow the traditional, insurance approach,