近年来,内燃机行业的竞争已经进入到了白热化阶段,表面上是各企业在产品开发、产品质量和营销方式等方面展开激烈竞争,实质上是人员素质、内部管理的竞争。企业文化作为更高层次的竞争力,既是现实的、又是长远的,已成为企业的终极竞争力。其中,服务文化作为企业文化的一个重要组成部分,不仅直接影响企业的市场营销活动,更是企业文化对外展示的重要窗口。本文围绕锡柴服务文化建设,从建设服务文化的意义和作用、 In recent years, the competition of the internal combustion engine industry has entered a white-hot stage. On the surface, all enterprises are fiercely competing in product development, product quality and marketing methods, and are essentially the competition of personnel quality and internal management. Corporate culture as a higher level of competitiveness, both realistic and long-term, has become the ultimate competitiveness of enterprises. Among them, the service culture as an important part of corporate culture, not only directly affect the marketing activities of enterprises, but also an important window of corporate culture to the outside world. This article focuses on Xichai service culture construction, from the meaning and function of building service culture,