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“销售量”能够代表市场对于图书的欢迎程度,但并不能代表一切。因此,在评选“2005年度最受中国企业家欢迎的十本商业图书”时,《中国企业家》杂志将“是否具备影响企业家思想以及行动的能力”作为评选的主要标准。但是,销售情况仍然是我们确定候选书目的主要依据。根据北京开卷图书市场研究所“全国图书零售市场观测系统”以及贝塔斯曼在线提供的2003年出版的商业图书销售情况《中国企业家》杂志调查研究部向443位企业负责人发出包括30本候选图书在内的调查问卷,综合回复问卷的数据,就是现在的“2003年度最受中国企业家欢迎的十本商业图书排行榜”。
“Sales” to represent the market for the popularity of books, but it does not mean everything. Therefore, when selecting “Ten Business Books Most Popular by Chinese Entrepreneurs in 2005,” “China Entrepreneurship” magazine will be “the ability to influence entrepreneurship and action” as the main criteria for selection. However, sales are still the main basis for our identification of candidate titles. According to the “National Book Retail Market Observation System” by the Beijing Book Market Research Institute and the sales of commercial books published in 2003 by Bertelsmann Online. The survey conducted by China Entrepreneur magazine sent a survey of 443 business leaders including 30 candidate books , Including the survey questionnaire and the data of the comprehensive response questionnaire, are now the “2003 Top Ten Business Books Ranking by Chinese Entrepreneurs”.