一、CI 不是目的CI 的导入,有利于中国的名牌企业、名牌产品,有利于使企业按照美的规律塑造自身整体形象,有利于现代企业经营文化的开发和弘扬,从而增强企业竞争力和企业活力。CI 作为一种新兴的企业经营技法和竞争战略,对提高企业素质、规范企业行为已经和正在带来积极的作用。但是,应该认识到 CI 不单纯是一种广告行为,不单纯是一种企业策划,更不是权宜之计,对 CI 的开发和管理是摆在我们面前的新课题。企业导入 CI 系统不是目的而是手段,不是过程的终结而是过程的开始。CI 的落脚点是为企业带来新形 First, CI is not the purpose of the import of CI is conducive to China’s brand-name enterprises, brand-name products, help to make the enterprise in accordance with the law of the United States to shape their own overall image conducive to the development and promotion of modern business culture to enhance competitiveness and business vitality . CI as a new business management techniques and competitive strategy, to improve the quality of enterprises, regulate corporate behavior has been and is being brought to play a positive role. However, it should be realized that CI is not simply an advertising act, it is not merely an enterprise planning, not an expedient measure. The development and management of CI is a new topic before us. Enterprises import CI system is not an end but a means, not the end of the process but the beginning of the process. CI’s foothold is to bring new shape to the enterprise