传统认为,电视新闻主题报道,是指具有明确主题思想的电视新闻报道,是电视新闻通过对客观事实的报道,表达某种主观意图。这种报道往往是集新闻与宣传特征为一体的,能够集中体现出党委、政府的思路,充分发挥舆论引导的作用。现实中,很多电视新闻主题报道,基于“宣传”的属性,其新闻性、吸引力和 Traditionally, the coverage of TV news topics refers to television news reports with a clear theme, that is, TV news reports a certain subjective intention through reporting on objective facts. This kind of coverage is often a combination of news and propaganda features. It can fully reflect the thinking of the party committees and governments and give full play to the role of media guidance. In reality, many television news topics are reported based on the attributes of “publicity”, its newsability, attractiveness and