论文部分内容阅读
众多频道与节目的激烈竞争，必将加快电视媒体的市场化趋势。电视台的生存与发展将取决于其在市场竞争中的位置。目前，电视在这场媒介大赛中的竞争主要有四个方面：1、和其他媒体的竞争这个方面的竞争主要有两个对手，报纸和新兴的网络媒体。在传统媒体中，报纸具有携带便利、可自由选择信息接受顺序、易于保存、能进行深刻评论等优势。而且，报纸为了在竞争中获取一席之地，不断进行变革，多版面、大容量、增加视觉信息的比例，这一切都使得报纸在21世纪仍然拥有大量的受众。如今，网络媒体正在悄然影响着人们的生活。网络媒体强势登陆，并迅速占领市场，给传统媒体带来了巨大的生存压力，电视媒体如何适应网络时代的要求，寻找自己在网络时代新的定位，是目前面临的重大课题。
The intense competition of many channels and programs will surely speed up the market trend of the television media. The survival and development of television stations will depend on their position in the market competition. At present, there are mainly four aspects to the competition of television in this media competition: 1. Competition with other media There are mainly two rivals, newspapers and emerging online media in this area. In traditional media, newspapers have the advantage of being easy to carry, free to choose the order of information to accept, easy to save, and able to make in-depth reviews. Moreover, in order to gain a place in the competition, newspapers are constantly changing, multi-faceted, large-capacity, and increasing the proportion of visual information, all of which make newspapers still have a large audience in the 21st century. Today, online media is quietly affecting people’s lives. The powerful landing of online media and its rapid occupation of the market have brought tremendous pressure on the survival of traditional media. It is a major issue facing the TV media how to adapt to the requirements of the Internet age and find new positions in the Internet age.