一、交互体验设计的提出背景随着时代的发展,一种新的经济形态已经悄然出现,B.Joseph Pine II与James H.Gilmore在美国《哈弗商业评论》中指出,体验经济时代已经来临,并潜移默化地进入到人们生活的各个领域。房地产作为社会固有资产的巨人,拥有广阔的市场前景,体验经济的来临促使交互体验设计营运而生,使房产展示的形式向多元化发展,打破了传统的设计模式,设计理念逐渐向人本化方向发展,也促使消费 First, the interactive experience design background With the development of the times, a new economic form has quietly emerged B. Joseph Pine II and James H. Gilmore in the United States, “Harvard Business Review,” pointed out that the era of experience economy has come, And subtly into all areas of people’s lives. As the giants of social inherent assets, real estate has a broad market prospect. Experience the economy to promote the interactive experience of design and operation, so that the form of real estate diversification to diversify, breaking the traditional design patterns, the design concept gradually to the people The direction of development, but also to promote consumption