当前,在通路空前挤压的情况下,很多厂家纷纷采取了分渠道、分品项运做的方式。但“开辟第二战场”不可回避的问题是,如果价格设定不当,也会导致“自相残杀”不良局面的出现,因此,科学、合理的价格设定至关重要。那么,分渠道运作,怎样解决价格与渠道的矛盾,价格又该怎样定呢? At present, in the case of an unprecedented pressure on the access road, many manufacturers have taken the form of sub-channels and sub-item operations. However, the unavoidable problem of “opening up the second battlefield” is that if the price is set improperly, it will also lead to the emergence of a “negative situation”. Therefore, scientific and reasonable price setting is very important. Then, how can the price be determined by sub-channel operation and how to solve the contradiction between price and channel?