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世界体坛,凡国际大赛的冠名赞助,差不多成了外国大公司的专利;即便是国内规模或影响较大的比赛、如足球、篮球甲A联赛和乒乓球擂台赛、超级联赛,以及羽毛球天王挑战赛等,也都是外国大公司冠名赞助的。异乎寻常的是,1999年8月在荷兰艾恩德霍芬举行的第四十五届世乒赛,出5O万美元买断冠名权的却是一家中国民营企业——天津大维集团有限公司。 惊人之举效果惊人 大维集团这次买断世乒赛冠名权,堪称惊人之举。从1926年开
In the world of sports, where the title sponsorship of international competitions has become almost the patent of foreign companies, even domestic or influential competitions such as football, basketball, league A and table tennis tournaments, super leagues, and badminton. Challenges, etc., are also sponsored by foreign companies. What is unusual is that at the 45th World Table Tennis Championships held in Eindhoven, the Netherlands, in August 1999, it was a Chinese private company, Tianjin Dawei Group Co., Ltd., that purchased the naming rights for $50,000. Amazingly Amazing Action The Davy Group’s buyout of the World Table Tennis Championship naming rights is an amazing move. Opened in 1926