论文部分内容阅读
作者认为,知识扩散为社会转型提供意识形成动力和技术动力,欠发达地区农村知识传播有3种途径:学校教育、媒介传播、口述文化;并具体分析了3种传播方式的传播特点,覆盖的社会阶层以及影响力;各种报刊在县、镇及农村的发行种类、零售量以及消费群体;农民选择自己喜欢的电视剧的社会文化背景;口述文化对于农村人际互动和社会生活具有重要意义,传统农业地区的农民在生活中形成不同的口述文化圈中口述文化具有不同的传播特点。据此,作者认为,欠发达地区农村中的知识传播方式是传统社会结构、生活条件与习俗的产物。
The author believes that the diffusion of knowledge provides the ideological motivation and technological impetus for the social transformation. There are three ways of knowledge transfer in rural areas in underdeveloped areas: school education, media communication and oral culture; and the characteristics of communication of the three modes of communication are covered in detail. Social class and influence; the types of newspapers, magazines and towns in the distribution, retail volume and consumer groups; farmers choose their favorite TV series of social and cultural background; oral culture for rural human interaction and social life is of great significance, the traditional Oral culture has different characteristics of communication among peasants in agricultural areas who form different oral cultures in their lives. Accordingly, the author believes that the mode of knowledge transmission in rural areas in underdeveloped areas is a product of traditional social structures, living conditions and customs.