“我们很需要,而且我们一直以来还比较困惑。”这是招商银行信用卡中心市场企划部徐美娟副总经理对采访标题的第一反应。但这并没有阻碍招行信用卡品牌建设一路高歌猛进:仅仅用了3年多的时间,作为最具创新精神的信用卡品牌,招行信用卡从无到有,不断壮大,直至今日已达500万张的 “We need it very much and we have been quite confused.” This is the first response of Xu Meijuan, the deputy general manager of Marketing Planning Department of China Merchants Bank Credit Card Center, to the title of the interview. However, this did not hinder the construction of CMB’s credit card brand all the way triumphing: only took more than three years, as the most innovative credit card brands, Merchants Bank credit card from scratch, has grown to 5,000,000 today