市场经济是竞争经济，信息社会即网络时代。我国的改革，实行的是中国特色的社会主义市场经济，由政府宏观调控的现代市场经济，其基本特征仍然是竞争机制，竞争必然推动品牌战略。因特网时代是有实力的品牌支配市场的时代。企业将在网络上设置有关品牌的主页，招揽客户，客户 Market economy is a competitive economy, the information society is the Internet age. China’s reform and implementation of the socialist market economy with Chinese characteristics, the macro-control by the government of modern market economy, the basic characteristics of the competition mechanism is still the competition must promote the brand strategy. The Internet era is a time when a strong brand dominates the market. Enterprises will set the home page of the brand on the network, soliciting customers, customers