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品牌是企业赖以生存的基础,中国企业要不惜代价地建设属于自己的品牌。要善于学习别人的商业文化,学会细致的观察,千方百计直接面对全球市场的各种消费者,发现需求、不断创新、创造价值,在市场的缝隙中寻找品牌生存和扩张的机会。一个优秀的品牌只能专注于一个领域,在构筑起属于自己品牌商业文化的同时努力地改善产品的品质,以低价、迅速、大规模、多领域占领市场的方式积累财富,不利于建立牢固的品牌形象并获得长久的利润和竞争优势。
Brands are the foundation for companies to survive. Chinese companies must build their own brands at all costs. To be good at learning other people’s business culture, learn to observe meticulously, do everything possible to directly face the global market, a variety of consumers, find demand, continuous innovation, create value, in the gap between the market to find brand survival and expansion opportunities. A good brand can only focus on one area, while striving to improve the quality of products while building its own brand of business culture, and accumulating wealth in a low-cost, rapid, large-scale, multi-domain occupation of the market, which is not conducive to the establishment of a firm Brand image and gain long-term profit and competitive advantage.