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核心阅读集团的新媒体建设,应该是顶层设计和自下而上两种推动力相结合。媒体融合的背景是传统媒体影响力、引导力日益下滑,要通过加快新媒体发展找回用户,重拾价值。由于党报集团的地位、性质和作用的特殊性,创新创业还不是党报集团融合发展的主业和重点,但是,作为传统媒体融合发展的一项配套政策,是有必要的或者说有价值的。
The construction of new media for the core reading group should be a combination of top-level design and bottom-up promotion. The background of media convergence is the influence of traditional media. The guiding force is declining day by day. It is necessary to regain the value by accelerating the development of new media. Due to the particularity of the party newspaper group’s position, nature and function, innovation and entrepreneurship are not the main industry focus of the newspaper newspaper group’s integration and development. However, it is necessary or valuable as a supporting policy for the integration and development of the traditional media.