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随着成都“航空第四城”的地位奠定,四川航空做为本土航空公司的领军者,也随之代表四川文化走向国际化的大舞台。在拓展国际航线网络,进行战略转型的攻坚阶段,其已近26年的企业陈旧的VI系统已不足以支撑现在的企业发展战略,故就VI系统开展了系统的更新工作。一、VI释义要谈VI系统,就先得了解CIS系统。CIS(企业形象识别系统)是现代企业向整体化、形象化发展,并通过企业精神、企业行为、企业标识整合企业形象的全新战略体系。
With the establishment of Chengdu as the “fourth city of aviation”, Sichuan Airlines, as the leader of local airlines, will also represent the big stage for the internationalization of Sichuan's culture. In the crucial stage of expanding the international route network and carrying out strategic transformation, the old VI system of enterprises which has been in existence for nearly 26 years is not enough to support the present enterprise development strategy. Therefore, the VI system has been systematically updated. A, VI Interpretation VI system to talk about, we must first understand the CIS system. CIS (Corporate Identity System) is a brand-new strategic system for modern enterprises to integrate and visualize their development and integrate their corporate image through enterprise spirit, corporate behavior and corporate identity.