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一个品牌在大众心目中到底是怎么样一个形象,由企业的全部行为日积月累铸造而来。央企打造品牌水平如何?《国资报告》记者采访的多位品牌专家都表示,相对而言,产品面向终端消费者的央企,对品牌更为敏感,其品牌打造水平也相对更高。事实不尽然如此。在2016年底,国资委首次评定的10户“品牌建设优秀企业”中,航天科技、航天科工、中国建筑等央企也同样入选。为用户创造价值品牌要为用户创造更多的价值。无论是技术密集型企业,还是劳动密集型企业,这种价值都体现
A brand in the public mind in the end is what kind of an image, by the company’s entire act cast over from time to time. State-owned enterprises to build the brand level? “State-owned Report” interviewed by many brand experts have said that relatively speaking, the product for the terminal consumer central enterprises, more sensitive to the brand, its brand building is also relatively higher level. This is not always the case. At the end of 2016, among the 10 households that were rated by SASAC for the first time, the central enterprises including Aerospace Science and Technology, Aerospace Science and Industry and China State Construction were similarly selected. To create value for users to create more value for the user. This value is reflected in both technology-intensive and labor-intensive enterprises