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新经济要求每一行业都要有两种市场,一是实体市场,也就是所谓的“集市”;二是虚拟市场,也就是所谓的“市场空间”。在网络经济推动下,大部分的行业(包括银行业、保险业和旅游业等)都增加了在市场空间中亮相的机会。这让人看到了今日开拓市场的三大推动要素:顾客心目中的价值、核心能力和合作网络。如何实现顾客最大价值经营一家“以顾客为中心”的公司:企业已了解到,拥有顾客要比拥有产品、工厂或设备更有价值,如耐克已不自行生产运动鞋。
The new economy requires each industry must have two markets, one is the physical market, which is the so-called “market ”; the second is the virtual market, which is the so-called “market space ”. Driven by the Internet economy, most industries (including banking, insurance and tourism) have increased their chances of making an appearance in the market. This makes people see the three major driving factors in today’s market development: customer value, core competencies and cooperation network. How to Maximize Customer Value Manage a “customer-centric” company: Businesses have learned that having customers is more valuable than owning a product, plant, or equipment, such as Nike’s own sports shoes.