当今社会,经济发展越来越趋向全球化、多元化,国际经济社会环境风云变幻,各种不利因素随时出现,让企业时时承受着风险。而企业间日趋激烈的竞争,也是企业生存所要面临的巨大挑战。另外,日渐严格已近于苛刻的客户要求,也把企业未来的发展推向了风口浪尖。如何在这样严峻的发展形势下,使企业得以生存,并获得最大效益,已经成为企业经营管理者不得不面对的问题。企业发展在于管理,这是所有管理者的共识。让企业从传统的粗 In today’s society, economic development is becoming more and more globalized and diversified. The international economic and social environment is changing. All kinds of unfavorable factors appear at any time, allowing enterprises to bear the risk from time to time. The increasingly fierce competition among enterprises is also a huge challenge for enterprises to survive. In addition, the increasingly stringent requirements have been close to demanding customers, but also to the future development of enterprises to the cusp. How to survive and gain the maximum benefit from such a severe development has become a problem that business managers have to face. Business development is management, which is the consensus of all managers. Let the business from the traditional rough