一、多元化经营与品牌延伸的误区　　多元化经营战略,即以多生产领域来防御对付单一领域失败的可能。许多大企业认为搞多元化经营一定会成功。然而,实际情况并非如此简单。任何一个企业拥有的资源总是有限的,多元化发展导致企业将有限的资源分散于每一个发展的产业领域,资源配 First, the misunderstanding of diversification and brand extension Diversification strategy, that is, to prevent multiple areas of production to defeat the possibility of a single area of ​​failure. Many big companies think diversification will succeed. However, the reality is not that simple. The resources owned by any one enterprise are always limited. The diversified development leads the enterprises to disperse the limited resources in each developing industrial field. Resources