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微博舆论传播中呈现出若干焦点事件同步传播的特征,具有舆论传播的即时性、群聚化、去中心化、自净化等传播特征,微博舆论传播超越了传统人际传播的界限,使舆论呈现累进式的升华,越来越成为舆论传播的重要范畴。但是,由于信息链条碎片化,加上信息发布的权限放大,把关权力的下放,信息的无限递增,给主管部门对某一事件的信息搜集和研判带来了巨大的挑战。
The spread of microblogging media shows a number of simultaneous focus of the characteristics of communication events, with the dissemination of public opinion real-time, clustering, decentralization and other communication features, spread of microblogging media beyond the limits of traditional interpersonal communication, so that public opinion Showing a progressive sublimation, more and more become an important area of media dissemination. However, due to the fragmentation of the information chain, coupled with the enlargement of the authority of information distribution, the decentralization of the authority of the gatekeeper and the infinite increase of information, it has posed a great challenge to the competent department in collecting and judging the information of an event.