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广告地方志地方志本用来记载某地方的历史、风俗、教育、物产……冠以“广告”二字,顾名思义,是希望能够追本溯源,以广告的视角,记录各个地方广告业的方方面面。截至2002年底,中国广告营业额达到9031464万元,约占国民生产总值的0.903%;中国共有广告经营单位89552户,从业人员756414……万众瞩目,中国广告正以前所未有的速度同中国经济一起飞腾着……从粉碎四人帮之后1979年1月4日,天津日报第三版下方10厘米高的通栏商业广告的刊载,到刚刚结束的南京第十届中国广告节,中国广告走过了二十五年的流金岁月。细细梳理这起伏跌宕、飞速发展的二十多年,散落在各个地方广告志中的不可磨灭的人和事——浮出水面……多少另人扼腕流泪的英雄往事,多少另人闻之动容的逝去年华……在此,谨以广告地方志的形式总结二十五年的中国广告史,并抛砖引玉……
Advertising Local chronicles Local history is used to record the history, customs, education and property of a place ...... The title of “advertisement” is, as the name implies, hoping to trace its origin and record all aspects of the advertising industry from an advertising perspective . As of the end of 2002, China’s advertising revenue reached 90.31464 million yuan, accounting for 0.903% of the gross national product; China has a total of 89,552 advertising business units, employees 756414 ...... The public attention, Chinese advertising is at an unprecedented rate with the Chinese economy Soaring ...... After the smashing of the Gang of Four on January 4, 1979, the third edition of the Tianjin Daily, the top 10 centimeters below the commercial advertising of the column, to the just-concluded 10th Tenth China Advertising Festival in Nanjing, Chinese advertising passed twenty Five years of golden years. Carefully sort out this ups and downs, the rapid development of 20 years, scattered in various local advertising blog indelible people and things - the surface ... ... how many other crying heroic past, how many other people smell Motionless passed away ...... In this, I would like to advertise in the form of local history summed up 25 years of Chinese advertising history and start a discussion ...