今天,正处于市场营销的灼热时代,许多公司都竭尽所能,煞费心机,要从萝卜里面榨出血来。本文通过美国三个公司在市场营销中的实际操作及整体发展的主线索展开讨论。他们组织认真,目标明确,产品适宜,宣传得法。把产品当作无多大味道的萝卜,从中挤、榨、挖,开掘出许多的产品变体和多种用途,加之恰当的营销手段, Today, in the hot era of marketing, many companies are doing everything they can to use their brains to squeeze blood from the radish. This article discusses the actual operation of the three US companies in marketing and the main clues for overall development. They are conscientious in their organization, have clear goals, are suitable products, and are well-publicized. Treating the product as a radish without much taste, squeezing, squeezing, digging, digging out many product variants and multiple uses, plus proper marketing methods,