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当前舆论环境复杂多变,近年来,互联网在全球范围内飞速发展,截至2016年6月,中国有7.1亿网民,手机网民6.56亿,网络视频用户5.14亿,网络直播用户3.25亿,网站364.7万、博客用户2.04亿,可以说,各种观点、思想相互激荡,舆论环境复杂多变,“舆论引导正确,利党利国利民;舆论引导错误,误党误国误民”。在众声喧哗中激浊扬清,在利益诱惑下允中守直,就要求我们要与时俱进,适应时代发展需要,不断开创舆论引导新局面。本文通过强调舆论引导的重要性、对其面临的困境以及存在的问题进行详细分析。
In recent years, the Internet has developed rapidly in the world. As of June 2016, there are 710 million Internet users in China, 656 million mobile Internet users, 514 million online video users, 325 million live webcasts, and 3.67 million websites 204 million blog users, it can be said that all kinds of opinions and ideas are mutually stirring and the environment of public opinion is complicated and changeable. "The public opinion guides the correct party and the public as well as the people and the public; Turmoil in the hubbub of voices, keeping the fair under the temptation of profit, requires us to keep pace with the times and adapt to the needs of the development of the times, and constantly create a new situation in which public opinion leads. By emphasizing the importance of public opinion guidance, this article analyzes the difficulties it faces and the existing problems in detail.