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一、以提高市场占有率为目标,强化营销管理,是工业工作的重头戏 吴邦国同志在全国企业管理工作会议上指出:“企业要把面向市场作为加强经营管理的首要任务。企业能不能做到面向市场,最终体现在能不能顺利实现产品的销售上。”在日趋激烈的市场竞争中,企业产品是否适销对路、有没有市场,已成为影响企业生产经营以至经济增长质量和效益的一个重要因素。上海无线电六厂从竞争激烈的电子基础元件行业中脱颖而出,销售收入连续3年以平均50％的速度增长,其重要
First, to increase the market share of the goal, strengthen marketing management, is the highlight of the industrial work Comrade Wu Bangguo pointed out at the national enterprise management work conference: "Enterprises should regard market-oriented as the first task to strengthen business management. Can companies be oriented? The market ultimately manifests itself in the ability to successfully realize the sales of products.” In the increasingly fierce market competition, whether or not the company’s products are marketable and there are no markets has become an important factor affecting the quality and efficiency of the company’s production and operation as well as economic growth. . Shanghai Radio Six Factory emerged from the fiercely competitive electronic infrastructure industry, and its sales revenue increased at an average rate of 50% for three consecutive years.