企业危机无处不在,积极的危机应对是企业生存和发展的有效保障。许多典型的企业危机应对的成功经验和失败教训告诉我们,企业的危机管理应坚持预防为主、快速反应、承担责任和积极沟通等基本原则。一、预防为主原则危机的爆发具有突变性。危机爆发前,往往风平浪静,一旦危机爆发,犹如星火燎原,其前景的不 Corporate crisis everywhere, a positive crisis response is an effective guarantee for the survival and development of enterprises. The successful experiences and failure lessons from many typical crisis response companies tell us that the crisis management of enterprises should adhere to the basic principles of prevention, rapid response, responsibility and active communication. First, the principle of prevention The outbreak of the crisis has a mutation. Before the crisis broke out, often calm, once the crisis broke out, like a prairie fire, its prospects are not