现在渠道的理论有多庞大复杂,销售和营销本来都是必须有通路的。但通路太多了,反而变成没有出路了!我们每天从各种理论的角度研究渠道,不断选择;构造;建设;规划;梳理;调整,扁平化,但分销的深度越深,反而越感觉到渠道的深不可测!上游渠道的要求越来越苛刻;下游渠道的配合越来越差;投入的人员越来越多,管理却逐渐失控,渠道工作越做越细,费用是直线上升了,挖掘出来的利润却曲线回落。销售导向已经在各种渠道理论的指导下,把渠道管理引入了一个万劫不复的怪圈。我们很多企业在做所谓的营销分析的时候,几乎都在为一个难题徘徊:到底是渠道重要还是品牌重要!人们得出了很多结 Now how large and complex channel theory, sales and marketing must have had access. But the path is too much, but there is no way out! We study from a variety of theoretical point of view of the channel every day, and continue to choose; construction; construction; planning; sorting; flattening, but the distribution of the deeper, but the more feel To the channel unfathomable! The requirements of the upstream channel is more and more harsh; the cooperation of the downstream channel is getting worse; more and more personnel are involved in the management, but the management is getting out of control; the cost of the channel is going up , The profit excavated but the curve down. Sales-oriented has been in a variety of channel theory under the guidance of channel management into a vicious circle. Almost all of us are hovering around a dilemma when doing so-called marketing analytics: How important is a channel or a brand? People come to a lot of knots