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作为主流传统媒体,电视新闻在新闻及深度报道层面具有高权威性、强公信力的巨大优势。新媒体环境下,以现代电子技术为主要传播手段的电视新闻,在发展中也遭遇了瓶颈期。近年来,电视新闻采编在新媒体环境下得到了迅速发展,通过电视媒体报道不仅产生了共时空效应、多元信息符号,且具有实效性强、家庭收视率高等优势,同时以此产生的明星效应和广告效应也为商业企业吸纳了大量的资金。以新闻采编中采访与后期视频编辑工作中存在的问题为切入点,探寻新媒体环境下新闻采编的创新路径,以为相关工作者提供可行性建议。
As a mainstream traditional media, television news has the great advantage of high authority and strong credibility in the news and in-depth coverage. In the new media environment, the television news that uses modern electronic technology as the main means of communication has also encountered a bottleneck in its development. In recent years, the collection and editing of TV news has been rapidly developed in the new media environment. Television news coverage has not only produced the common-time and space-effect, multiple information symbols, but also has the advantages of strong practical effect and high family ratings. At the same time, the star effect And the advertising effect has also absorbed a lot of money for commercial enterprises. Taking the problems existing in the interview and editing of the news as a starting point, this paper explores the innovation path of news gathering and editing in the new media environment so as to provide the relevant workers with feasible suggestions.