专业导论课程应采取有效的教学方法使学生于入学之初在有限的学时内即对本专业有全面的了解。本文基于旅游活动及旅游管理学科的特殊性,尝试性研究了体验式案例教学方法在专业导论授课中的应用过程和实际效果,为专业导论课程教学内容、方法改革提供新思路。 Professional introductory courses should take effective teaching methods to enable students to have a comprehensive understanding of the profession within a limited number of academic hours at the beginning of their studies. Based on the particularity of the subject of tourism activities and tourism management, this paper tentatively studies the application process and practical effect of experiential case teaching methods in the specialized introductory lectures, and provides new ideas for the reform of the teaching contents and methods of the specialized introductory courses.