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众所周知,传统媒体的地位已被新媒体蚕食大半。智能手机和平板用户量的爆增,颠覆了受众获取信息的方式。全球最著名民调机构之一的皮尤研究中心去年发布的数据显示,63%的脸谱和推特用户透过社交平台收看新闻的。这个比例还在急速上升。在我看来,传统的主流媒体,至少有如下几个优势。这些优势构成了在新旧媒体融合大趋势下仍然能发挥重大影响力的条件:品牌效应品牌代表了某种超越时空的品味和质量文化。传统媒体都是在长期的经营和积累过程中形成品牌效应的,这也是新媒体在短时间内无法超越
As we all know, the status of traditional media has been eroded by new media. The proliferation of smartphones and tablets has subverted the way people access information. According to data released last year by the Pew Research Center, one of the world’s most prominent polling agencies, 63% of Facebook and Twitter users watch the news on social platforms. This ratio is still rising rapidly. In my opinion, the traditional mainstream media has at least the following advantages. These advantages form the condition that can still exert significant influence under the general trend of old and new media convergence: brand effect brand represents some taste and quality culture beyond time and space. Traditional media are in the long-term operation and accumulation of the formation of the brand, which is the new media can not be exceeded in a short time