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中国文化创意产业在市场整体产权意识加强之后、木版年画发展模式的转变,将其带到普通大众的视野里,通过二次设计,巧妙的应用与不同材质的包装设计中,满足不用消费者的需求。透过木版年画艺术与现代包装设计的结合,可以引起青少年的兴趣,增加兴趣,同时传承了民间艺术,有提升了现代包装的设计美感,突破了传统与现代的界限。找到木版年画的审美价值,才有传统艺术的回归。
After the awareness of the overall property rights in the market has been strengthened, the Chinese cultural and creative industries have transformed the development mode of woodblock New Year paintings to the general public. Through the secondary design, clever application and packaging design with different materials, the Chinese cultural and creative industries meet the needs of consumers demand. Through the combination of woodblock printing art and modern packaging design, it can arouse the interest and interest of young people and at the same time, inherit the folk art, enhance the aesthetic design of modern packaging, and break the boundaries between tradition and modernity. Find the aesthetic value of woodcut New Year, only the return of traditional arts.