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今年8月22日是邓小平同志诞辰100周年纪念日,为了解网民对邓小平生平和邓小平理论的了解情况,以及网民对邓小平同志一生的认识、评价和关注点,以便为纪念邓小平同志诞辰100周年报道提供参考建议,新华社新闻研究所和新华网合作,从6月21日起在新华网上进行了一次问卷调查。问卷在新华网上刊出后,引起了强烈反响,网民纷纷填答问卷,发表言论。网民的选择和留言,真切地反映了他们的心声,反映了他们对媒体报道的需求,关键是媒体如何去破题,如何满足受众需求。
August 22 this year marks the 100th anniversary of Comrade Deng Xiaoping’s birth. In order to understand the Internet users ’understanding of Deng Xiaoping’s life and Deng Xiaoping Theory and the netizens’ awareness, evaluation and concerns about Deng Xiaoping’s life, in order to commemorate the 100th anniversary of Comrade Deng Xiaoping’s birth, Provide reference suggestions, Xinhua News Agency Institute of Information and Xinhua cooperation, starting from June 21 in Xinhua conducted a survey. After the questionnaire was published on Xinhuanet, arousing strong repercussions, netizens filled in questionnaires and made comments. Internet users’ choices and messages truly reflect their aspirations, reflecting their demand for media coverage. The key is how the media can break the questions and how to meet the needs of audiences.