在传播技术不断发展的今天,许多自媒体凭借其自身的优势取得了良好的发展态势。任何时代都是机遇与挑战共存的时代,本文以艺术类自媒体《艺术很难吗》为实例,对《艺术很难吗》进行简单地介绍,并对其进行SWOT分析,最后做出简要总结。 Nowadays, with the continuous development of communication technology, many self-media have achieved good development with their own advantages. At any time, the era of both opportunities and challenges coexist. This article briefly introduces “the art is hard to do” from the art “art is hard to do” from the media, and carries out SWOT analysis to it, and then concludes with a concise summary .