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网络格局多元化的今天,信息设计所涉及方面和方式仍在不断丰富和扩大,品牌形象的传播更高的要求是通过将各种视觉内容的有机结合,突出设计的多元化和多维性,形成多种层面的设计形态。从标识确立品牌基础图形,到包装设计反应品牌的整体风格,从宣传海报设计的整体把控,到物料设计中的细节传递的都是品牌形象。多媒体的呈现方式也是构建多元化信息设计的一部分,网页设计与H5的结合宣传,跨平台跨区域更低成本的表达品牌视觉形象。视频制作和影像动画的结合,更为生动的表达一些二维平面难以表达的品牌信息传达。本篇从品牌视觉设计的重要性入手,浅谈品牌形象的视觉多元化表达方式、探讨品牌形象视觉设计从平面到空间、从静态元素到动态表达、深入对比国内外品牌形象的视觉设计发展趋势,从而真正实现本土品牌形象的视觉多元化发展。
Today, with diversified network structure, the aspects and methods involved in information design are still being enriched and expanded continuously. The higher requirement of brand image communication is through the organic combination of various visual contents, highlighting the diversification and multidimensionality of design to form A variety of levels of design patterns. From the brand logo to establish the basic graphics, packaging design response to the overall style of the brand, posters from the design of the overall control to the details of material design are passed the brand image. Multimedia presentation is also part of building a diversified information design, web design and H5 combination of publicity, cross-platform cross-regional expression of brand image at a lower cost. Combination of video production and video animation, more vivid expression of some of the two-dimensional plane difficult to convey the brand message. This article starts with the importance of brand visual design, discusses the visual diversification of brand image, explores the visual design of brand image from plane to space, from static elements to dynamic expression, deeply compares the visual design trends of domestic and international brand images , So as to truly realize the visual diversification of local brand image.