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商业广告用语与日常用语一样,能清晰反映话语和语境的关系。本文探究广告语中不起眼却起关键作用的小词——指示语,广告语使指示语焕发出新的生命力,指示语也给了广告语更广阔的创造空间。
Commercial commercial language, like everyday language, can clearly reflect the relationship between discourse and context. This article explores the insignificant words in the slogan—the indicator language. The slogan makes the indicator glow new vitality. The instruction language also gives the slogan a broader space for creation.